3 things you didn’t know about Redbull’s approach to content marketing

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Thanks to twitter, we all are familiar with the above visual. That defining moment when Felix Baumgartner jumped off from space.

If you are a marketing professional who is fascinated with what Redbull did, here are 3 things I bet you didn’t know about Redbull’s approach to content marketing:

Firstly – Redbull shot the entire event on film and distributed it across 80 television outlets in five countries along with a live strem on YouTube that was 16 times greater than the views for the summer Olympics that took place a few months before Stratos.

Secondly – Redbull considers itself as a full fledged “media production company” with thousands of hours of original copyrighted footage on extreme / adventure sports. Its vision is to make the company’s content sales equal to that of its energy drinks! A full-length snowboarding feature film “The Art of Flight,” was the No. 1 movie download on iTunes (at $5.99) during its first week of release in September 2011; ‘The Red Bulletin,’ its monthly magazine, has an international circulation of 2.7 million

Thirdly – Redbull was planning this stunt for seven years.

Now, how does that change the way we look at content marketing? Fascinating.

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~ by rb on April 17, 2013.

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