Best use of Instagram by a brand


The most easiest thing to do is to start and manage a brand presence on a particular social platform. The most meaningful thing to do activities around a social platform in order to customize experiences for consumers. Nike has constantly got it right. They revolve their products around social media rather than putting their products on social media. (Think of Nike+ Fuelband). For them social is just a means to achieve consumer satisfaction rather than a mode to address complaints or initiate consumer engagement.

According to me, this is probably the best use of instagram by a brand.


~ by rb on April 24, 2013.

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